True, I am mostly joking because I don’t have any dogs in the automotive competition fight. The thing you’re overlooking is that people will still buy the Audi e-Tron and pay a lot for it even with those specs. Audi and Porsche (and Mercedes, and others) all know what they are doing when it comes to marketing, supply chains and manufacturing. They have their target market and they’ll sell quite well into it.I know you're poking, but there is a misconception about the ground that legacy auto has to make up and the hurdles on the horizon.
Audi e-Tron: 700 kg pack weight
95 kWh pack capacity
218 mi range
Those are embarrassing specs from an established brand. Most likely negative margins on every one produced, especially given the volume is so low. In summary, ICE ain't EV.
And, let's not forget about Chinese EVs. China tends excel at replication rather than innovation, but they do have access to localized supply chains and a cheaper labor force. I think we're going to see the Chinese brands do exactly what the Japanese did in the 90s.
There is no hurdle. They are building what they’ve determined they need to build. If the determine they need to to build something better spec-wise, they will. They’ve been at this game forever.
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