Because athletics rely on the illusion of competitive balance in order for the sport to prosper.
No it doesn’t.
There is zero illusion of competitive balance.
What illusion is there?
The rules (that nearly everyone here loves) specifically look to achieve the most unbalanced competition possible.
Conference distribution?
Media revenue?
CFP compensation?
Alumni “donations” to Athletic Departments?
All designed to create a competitive imbalance.
Rutgers will make nearly $100m in conference revenue while Temple makes nearly $10m?
What is OSU or UM athletic department donations compared to Rutgers?
NOBODY wants “competitive balance” college athletics .
Just say the obvious “I want underpaid athletes because that how it always was.”