This has been gone over many times. No one (relatively speaking) chooses Rutgers to follow athletics, therefore assuming they will support athletics after graduation is a suspect concept. Other state Us can rely on state pride.. which is how those universities were built by the state's elite families. Not so in New Jersey. New Jersey's elite built Princeton and otherwise attended all other eastern privates.
Rutgers became a land grant U because the governor was having a tiff with the president of Princeton. Rutgers did not become the state U until the GI bill would provide a lot of NJ veterans with funds to attend colleges and New Jersey wanted a cheap way to offer a State U rather than see these veterans, often with families, have to go out of state.
What other universities do NJ residents support? Catholic Us.. and the sports-minded college applicants would pick Penn State and other sports powers.
Futhermore, Rutgers has always provided opportunities to those families who even had a college grad in their family. When they graduate they have a lot of responsibilities other than supporting sports programs.
Simply put, I understand the need for more money and NIL money in particular.. but Rutgers is going to have to be very creative to get that done. And I think it needs to start finding a way to get teh support of local media and local businesses as well as those international corps with a vested interest in New Jersey.
Consider J&J, M&M Mars, Campbell Soup, AT&T, Verizon... all with huge New Jersey ties and footprints.. yet Rutgers Stadium is SHI Stadium. Jersey Mikes is great.. but considering the relative ages of these other corporations. why don't they support the State University the way corporations in other states support that state's university? I think it is because of the politicians. Which New Jersey politicians have done favors for these corporations paid back with support for Rutgers? You think that doesn't happen every day in other states?
Rutgers is just in a unique situation. Sad, but true.