There were no other conference networks listed in this article so it's impossible to tell how it compares. It is notable that the Big Ten network on average can compete with channels from MLB and the NBA. I guess bigger is better? Here's the blurb if you don't want to scan the list:
BIG TEN NETWORK: While many of the league-based networks saw declines in 2024, including the NFL Network (down 26%) and NBA TV (down 2%), the Big Ten Network saw a bounce as it became the Bigger Ten. The addition of former Pac 12 teams like USC and UCLA must have had an impact, as Big Ten was up 25%.
BIG TEN NETWORK: While many of the league-based networks saw declines in 2024, including the NFL Network (down 26%) and NBA TV (down 2%), the Big Ten Network saw a bounce as it became the Bigger Ten. The addition of former Pac 12 teams like USC and UCLA must have had an impact, as Big Ten was up 25%.
Most-Watched Television Networks: Ranking 2024’s Winners and Losers
The broadcast bounce is real. As 2024 ends, CBS led the pack in total viewers for the year thanks, of course, to Super Bowl LVIII. No surprise, live sports continues to work its magic for the traditional networks, as NBC was also up year vs. year and even took the adults 18-49 crown for 2024 …
www.yahoo.com