I cringed when I heard it. Every episode there is an issue with a college it's Hudson University. Why, all of a sudden, was it Rutgers?
It could just be that they wanted out of New York as part of the plot-some of the locale was in NJ. On the more paranoid front t's been discussed that lots of powerful media types in the NY area are Syracuse grads-thus anything "anti-RU" could help them.
Over the years I've also seen/learned:
1) Many RU grads in TV and the media. Meaning could have been a positive or negative publicity intent. As there have been at all schools there have been assaults on and off campus. On the other hand I've met at least one young lady who transferred to RU from a "more dangerous" campus-specifically Temple.
2) I've seen "secret" wink-wink type reference where a TV show has used inside info at a company-and used it on TV. I once scored a second interview with Humana because I read (and repeated to an interviewer-freaking him out that I knew)
that inside info from Humana was being used on the then TV show "St. Elsewhere".
The "X-Files" used to make such references and jokes regularly. Unbeknownst to me until this year Producer Chris Carter is from NJ. On the 2nd season there was a "wink-wink" joke where a "fluke monster" lived in the (waste) sewers of Newark
killing and attacking people who either wound up at the equivalent of UMDNJ or Robert Wood Johnson NB.
Even more freakish I was watching the last year (not this past year) and the given monster in an episode was a "mosquito man" from Manahawkin. This was a real good joke to the people such as myself whose families who had houses in Village Harbor (or maybe even down highway 9 on the bay) as the Forsythe Wildlife refuse was adjacent to the Village Harbor land. There were plenty of mosquitos and aggressive flies- it was rare occurence NOT to be attacked by aggressive, stalking like flies as I jogged adjacent to the refuge-or out crabbing in Manahawkin Bay.