I worked with a bunch of Indians, Pakis and Bengalis. They are passionate about cricket, especially the World Cup - and even more so when any of the teams play against each other. It's like baseball, except there are two bases (wickets) and the field is a complete circle (360 degrees), as opposed to baseball's 90 degrees.
One problem is that the sport is rarely televised on any channels most Americans would ever encounter. I doubt the average American sports fan has even heard of Willow TV. I would tune in for the USA matches or watch highlights, but the sport is unavailable here without subscribing the Willow. Given the increasing numbers of people from the Indian Subcontinent in the USA, the sport is possibly as popular as, say Rugby or Lacrosse here. But who knows? In any case, it is the World Cup and any World Cup is cool in my book.
Cricket will be played at the LA Olympics in 2028.