Makes UW the 7th most lucrative apparel deal in NCAA. (UCLA with Under Armour is #1)
Adidas is definitely paying a premium to capture the NCAA market! They are now paying 4/10 of the most expensive deals but they make up a small minority of the overall team in the NCAA.
UW is getting $12m/year !! (Rutgers is getting about $1.7m/yr !)
Adidas is also not far from the UW campus.
https://www.seattletimes.com/sports...gree-to-119-million-apparel-deal-with-adidas/
Adidas is definitely paying a premium to capture the NCAA market! They are now paying 4/10 of the most expensive deals but they make up a small minority of the overall team in the NCAA.
UW is getting $12m/year !! (Rutgers is getting about $1.7m/yr !)
Adidas is also not far from the UW campus.
https://www.seattletimes.com/sports...gree-to-119-million-apparel-deal-with-adidas/
