Aldo, your single focus on brand share is noted, but do you really think the Yankees will suffer financially from this WS loss? Fans will continue to gnash their teeth and moan over missed plays over the off-season, but once spring training starts, it's back to baseball for the team and its fans. Who knows what off-season moves the Yankees will make to continue to make themselves competitive, but we know they will. Brand identity and loyalty is a business matter certainly, but I doubt there will be a drop-off of Yankee gear because they lost a WS.