As expected, this system is slowly getting its act together and earlier today it was declared "Potential Tropical Cyclone 9" which means the NHC can start issuing more detailed forecasts and watches/warnings, even though a formal TS hasn't formed yet, but it is expected to form soon, so watches and warnings are already up for Yucatan and western Cuba.
The forecast track and intensity aren't too far off what the models were showing early today, with the NHC track showing a projected landfall on Thursday afternoon anywhere from about Pensacola to Tampa, with the center of the line being aimed at the Big Bend area (Apalachee Bay), about ~25 miles south of Tallahassee and with the storm currently forecast to be a Cat 3 hurricane with ~115 mph winds at landfall. Intensity forecasts are notoriously inaccurate, so this could be much weaker or much stronger, so anywhere along the FL Gulf Coast has to be very concerned about this storm.
Storm surge could be catastrophic for some areas with 6-10 feet of surge possible (if ~115 mph; could be less or more) and that's the case for areas east of the track in particular, so, for example, even if it misses Tampa by 50-100 miles, the Tampa region could still receive a major storm surge. As with most landfalling hurricanes, expect torrential, flooding rains (4-8" already being predicted for the coast and well inland and that could go up) and numerous tornadoes, especially east of the storm's track, including inland.
FORECAST POSITIONS AND MAX WINDS
INIT 23/2100Z 18.1N 82.2W 30 KT 35 MPH...POTENTIAL TROP CYCLONE
12H 24/0600Z 19.0N 83.0W 35 KT 40 MPH...TROPICAL CYCLONE
24H 24/1800Z 19.9N 84.2W 45 KT 50 MPH
36H 25/0600Z 21.1N 85.4W 55 KT 65 MPH
48H 25/1800Z 23.0N 86.0W 75 KT 85 MPH
60H 26/0600Z 25.4N 85.5W 90 KT 105 MPH
72H 26/1800Z 28.9N 84.5W 100 KT 115 MPH
96H 27/1800Z 35.5N 84.5W 30 KT 35 MPH...POST-TROP/INLAND
120H 28/1800Z 39.5N 88.5W 20 KT 25 MPH...POST-TROP/INLAND